

8595 Central Park Place | Woodbury, MN 55125
When a business feels hard, frustrating, or unsustainable, it can be difficult to pinpoint what is actually broken. In this program, Annemie Tonken walks photographers through a practical, structured approach to diagnosing misalignment and rebuilding a business model that supports both personal fulfillment and financial stability.
Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.
If you aren't a TCPPA member yet, click below to secure your seat to this event at our event rate of $99.
The Art of Selling
Diagnosing What’s Not Working
Learn three systematic ways to audit your business and identify what is not working, or what could be working better. This section focuses on offers, pricing, market fit, and overall structure.
Building a Business That Thrives
Annemie shares her own experience applying this process and introduces the Simple Sales System. You’ll learn not just how the six steps work, but why they work.
Engagement Activity
Attendees will work through a series of guided exercises designed to uncover areas of misalignment or friction within their businesses. Activities include individual reflection as well as collaborative brainstorming with peers.
Discussion
The exercises and lessons naturally spark discussion and idea-sharing. Annemie encourages open dialogue and is comfortable extending brainstorming or creative conversations based on attendee engagement and questions.
Don't miss this event with Annemie Tonken




A clear understanding of business alignment, including how to evaluate each facet of your business through personal preferences, practical parameters, and client experience
A framework for auditing your workflow to identify what sparks joy, what creates friction, and what should be eliminated, outsourced, or improved
An introduction to the Simple Sales System, including its six stages and how it streamlines the client experience while increasing revenue without high-pressure selling
Hands-on insight into your own business model, with the opportunity to customize your client journey and remove speed bumps
Clarity on next steps, plus the chance to receive specific, actionable feedback for implementation
Please Note: all attendees must register to attend! Please indicate if you are a member or guest to start registration below.
$99 for Guests
If you’re new to newborn photography and feeling overwhelmed by posing and lighting, this workshop will provide you with foundational skills and confidence. Learn how to set up your studio, pose newborns effectively, and achieve beautiful results with practical, step-by-step guidance that will keep your clients coming back for more.
For those who specialize in family sessions and want to add newborn photography to your offerings, this workshop is perfect for your business. Gain insights into newborn posing workflows, learn how to handle and comfort babies, and understand how to integrate newborn photography into your existing business with ease.
Even if you’re already skilled in photography, mastering the nuances of newborn posing and studio lighting can elevate your work. This workshop will refine your techniques, introduce new methods for handling and directing newborns, and offer advanced tips to enhance your portfolio and client satisfaction.
No matter where you stand in your photography career, this workshop offers valuable knowledge and hands-on experience to help you excel in capturing beautiful newborn portraits.
- Jeannine P.



Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.
If you aren't a TCPPA member yet, click below to secure your seat to this event at our event rate of $99.


Time:
TCPPA Annual Meeting to follow
Location:
Woodbury Central Park
8595 Central Park Place | Woodbury, MN 55125
Cost:
Free for TCPPA Members
General Schedule of Events (subject to change):
3:30 - Check-in and Socialize
4:00 - Welcome and Announcements
4:15 - Speaker Presentation
5:15 - Break and Socialize
5:45 - Speaker Presentation
7:00 - "Open Gym" Breakout Discussions, Hands-on, and/or Demo
8:00 - Event Concludes and After Party at nearby establishment
What to Bring:
A laptop is recommended

Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.
She's the host of "This Can't Be That Hard", a top-rated weekly business podcast for photographers; the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated way; and an experienced speaker known for her fluff-free content and memorable metaphors.
*Images courtesy of Annemie Tonken
Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.
If you aren't a TCPPA member yet, click below to secure your seat to this event at our event rate of $99.
TCPPA unites, elevates, and educates photographers with top-notch workshops, events, shootouts, and more! Come for the education, stay for the fun!
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