2026 APRIL EVENT

2026 APRIL MONTHLY EVENT

Improving Your Business Through Better Sales

with Jeff Dachowski

Monday, April 13, 2026

6:00 PM - 8:00 PM
Free for TCPPA Members | $99 for Guests
❗ THIS HAS BEEN CHANGED TO A VIRTUAL-ONLY EVENT DUE TO WEATHER ❗

Virtual-Only via Zoom

Register now to receive Zoom link via email 15 minutes prior to event!

Fix your process, raise your profit.

If you want a more profitable studio without photographing more sessions, this night is for you. Industry leader, Jeff Dachowski, dives into the psychology of sales and the real-world systems that move clients from inquiry to confident purchase, in the camera room and the sales room.

TCPPA Member Login

Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.

TCPPA Member Login

Guest Registration

If you aren't a TCPPA member yet, click below to secure your seat to this event at our event rate of $99.

REGISTRATION CLOSED

JANUARY MONTHLY EVENT

The Art of Selling

with Allison Tyler Jones

Who this night is for:

Portrait photographers who want stronger in-person sales confidence
Studio owners who want higher averages without “being pushy”
Photographers who want smoother consults, better language, and fewer objections
Anyone ready to tighten their process and stop leaving money on the table

If your work is strong but your sales feel inconsistent, start here.

What You’ll Learn

This program moves quickly and deeply into the psychology of sales, plus the processes that improve conversion and increase order value.

A stronger sales process can outperform a new technique, fast.

KEY TAKE-AWAYS FROM THIS EVENT:

The importance of a single-order session
Selection methods that keep clients confident and moving forward
Projection hardware and software that supports better buying decisions
How to show only the products you actually sell
Customer flow and sample placement in the sales room
Portrait selection pace and guiding decisions without pressure
Getting the most out of every session and preventing objections
Overcoming objections when they do happen
Minding your words, and communicating value clearly
Asking for the sale, and naturally adding items to the cart
Framing, ordering, and portrait installation considerations

Please Note: all attendees must register to attend! Please indicate if you are a member or guest to start registration below.

Cost:

Free for TCPPA Members

$99 for Guests

Who this Workshop is for:

Whether you’re just starting out or looking to refine your skills, this workshop is designed for photographers at various stages of their journey:

Novice Photographers

If you’re new to newborn photography and feeling overwhelmed by posing and lighting, this workshop will provide you with foundational skills and confidence. Learn how to set up your studio, pose newborns effectively, and achieve beautiful results with practical, step-by-step guidance that will keep your clients coming back for more.

Family Photographers

For those who specialize in family sessions and want to add newborn photography to your offerings, this workshop is perfect for your business. Gain insights into newborn posing workflows, learn how to handle and comfort babies, and understand how to integrate newborn photography into your existing business with ease.

Experienced Photographers

Even if you’re already skilled in photography, mastering the nuances of newborn posing and studio lighting can elevate your work. This workshop will refine your techniques, introduce new methods for handling and directing newborns, and offer advanced tips to enhance your portfolio and client satisfaction.

No matter where you stand in your photography career, this workshop offers valuable knowledge and hands-on experience to help you excel in capturing beautiful newborn portraits.

Whether you specialize in newborns or not, the skills you'll acquire at this event will enhance your photography across the board.

"I've been a member for over 3 years now and I love the diversity of the events! Even if it's not something I typically photograph, I always learn something that will apply to my business!"

- Jeannine P.

TCPPA Member Login

Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.

TCPPA Member Login

Guest Registration

If you aren't a TCPPA member yet, click below to secure your seat to this event at our event rate of $99.

EVENT DETAILS:

Improving Your Business Through Better Sales

Date:
Monday, April 13, 2026

Time:

6:00 – 8:00 pm
Zoom log-in opens 5:45 pm
Event begins promptly at 6:00 pm

Location:

Virtual-Only via Zoom

Register now to receive Zoom link via email 15 minutes prior to event!

Cost:

Free for TCPPA Members

$99 for Non-Members

General Schedule of Events (subject to change):

MEET OUR FEATURED SPEAKER

Jeff Dachowski

In high school Jeff quickly fell in love with photography. After pursuing any class related to photography, Jeff attended the Hallmark Institute of Photography.

In 2003 Jeff and his wife Carolle opened their studio in Manchester, NH. They enjoy a loyal following of children, senior, family, and commercial commissions. Jeff has photographed events throughout North America, the Caribbean, and Europe since 1992. His work has been featured on covers of over a hundred publications.

Jeff is a PPA International Approved Juror, a Vatican Approved Photographer, and the Past President of the Society of XXV. In March of 2024, Jeff completed his 9-year commitment to serving PPA and finished his term as the PPA Chair.

Jeff has been awarded the Honorary Master of Photography, Master of Photography Degree, Master of Wedding Photography Degree, Photographic Craftsman Degree and is a Certified Professional Photographer. In 2018 he was awarded the Imaging Excellence award from PPA. He has been awarded the PPA National Award and earned his Distinguished Colleague of Photography and Silver star from the NH Professional Photographers Association.

In 2012 Jeff and Carolle purchased a building with a storybook past in the small village of Bedford, NH. Their studio was featured in Professional Photographer Magazine in 2008, 2013, and 2019.

Jeff coaches many studios all over the country helping them to get the most out of their businesses so that the studios serve the owner, not the other way around.

Jeff and Carolle are the authors of two titles for Amherst Media: Lighting on Location: Professional Techniques for Portrait Photographers and Profit Building for Pro Photographers: Pricing, Sales, Marketing, and Branding.

Jeff has two wonderful daughters age 23 and 25 and has been married to his wife, Carolle, for over 30 years.

*Images courtesy of Jeff Dachowski

Find Jeff Dachowski on Social media:

TCPPA Member Login

Click the button below to access your TCPPA member account. First, log in, then select the event you wish to register to attend for free as part of your membership.